Marketing Services, PR and Events, Social Media, Content Development and Training

Launch, learn, improve, repeat.

Marketing &
Advertising

Services

Campaign Strategy, Analysis and Planning

Whatever we do, it starts with strategy and analysis. We need to know what type of people (or organizations) are in the market for what you have to offer, what they already know, what they care about, what media they consume, who your competitors are, what they are doing better (or worse) than you are, and more.

This is crucial for developing the best possible projects or campaigns for your business or organization. Generally, we work through this analysis with you. You are the expert on your business or organization, so plan to be an active participant in the process!

If you’ve already done this work, that might save some time. But don’t be surprised if we ask about a few things you haven’t thought about. Addressing your challenges and opportunities from a fresh perspective can yield new questions – and insights.

Writing and Design

We love hip design as much as the next agency. And, of course, we live for clever prose. But we never let that get in the way of what’s important: communications that drive awareness and/or sales.

The end result could be flashy or somber. It’s all about what your target audience will find most engaging.

Strategy and Program Development Services

Client & competitive messaging audits
Positioning (companies or products)
Naming (companies, products, events)
Key message development
Advertising & marketing plan development
Product launch strategies
Marketing plans
Persona research & development
Creative briefs
Branding & tag lines

Creative Services and Production

Copywriting
Graphic design
Website development, writing & design
Search engine optimization (organic SEO)
Search engine marketing (SEM/paid search ads)
App Store Optimization (ASO)
Brochures, flyers & other collateral
Trade show materials
Audio production (advertising & podcasting)
Video production (TV, Web or presentations)

Marketing & Advertising Services

Public Relations
& Influencer
Outreach

Strategies for Public Relations Campaigns and Projects

Public relations campaigns require research, analysis and strategy just like marketing. In fact, PR is marketing with additional consideration given to how your messaging might land with intermediaries who can amplify your news.

In the old days, PR messages were aimed almost entirely at journalists, so their needs were paramount. And sometimes they didn't even care about the same things as your target audiences!

Now, public relations must serve several masters: journalists, influencers, thought leaders, algorithms and your target audience(s) — wherever they are.

Media Relations and Influencer Marketing

Media relations is the process of identifying relevant journalists and publications, creating targeted press lists, contacting journalists or bloggers with story pitches, following up to get stories placed, and monitoring industry coverage to develop insights and opportunities.

Influencer relations can cover a wide array of outreach to individual experts (non-journalists) and enthusiasts who might be able to build buzz about your products and services. Some people are considered influencers because they have a genuine area of expertise and they've cultivated a following for their insights. We call them thought leaders. Others court fame and fortune and are eager to endorse products or services for compensation. Either could be part of a smart marketing mix.

Direct Outreach to Customers, Fans and Stakeholders

These days, it can be challenging to get news stories placed since many media outlets have very few writers and editors on staff. The good news is, there are more ways than ever to share news directly with customers and constituencies.

Blogs, social networks (public and private) email newsletters, videos, enthusiast groups, and podcasts provide ways to connect directly with your prospects and customers. And the list of “channels” for outreach is always expanding.

PR Strategy and Program Development Services

Client & competitive messaging audits
Public relations plan development
Product launch strategies (startups or established brands)
Positioning
Key message development — prioritized for different audiences
Developing viable story ideas & angles
Press research (assessing what journalists/bloggers cover, which competitors are getting coverage and why)
Press list development (created & customized for each client)
Creating online news rooms — content development & platform set-up

Writing for News and Public Relations

Press releases
Executive biographies
Backgrounders
Fact sheets
Press kits
News articles
Bylined articles (“authored” by your executives or in-house experts)
Blog posts
Opinion pieces & letters to the editor
Promotional copy for Web sites, splash sites, trade shows & collateral

Media Relations and Media Training

Pitching stories & building relationships
Monitoring coverage of relevant category topics and competitors
Creating & submitting article abstracts for bylined articles
Media training to prepare spokespeople for interviews
Recommendation & use of media wire services
Planning & direction for video news releases

Planning and Managing Special Events

Interacting with prospects, customers, press and influencers via a live event (real or virtual) can create buzz that’s both personal and long-lasting. It’s one of the best ways to forge positive memories and associations with your brand.

We can handle everything from planning to promotions and production. Or just tackle a single aspect of an event, while coordinating with other team members and vendors.

Live Event Experience

Meetups
Press conferences
Tradeshows
Movie/video screenings
Business open house parties
Annual dinners
Conferences
Concerts and festivals
Board meetings

Virtual Events

Webinars
Podcasts
Simulcast meetings (online and in person)

Public Relations & Events

Live Events

Social Media Marketing

Social Media That Makes Sense for Your Brand

As early adopters, we were pioneering the use of social media for marketing when most were still saying social networks were exclusively for personal use. We know what works and what doesn't. And how fast that can change.

The important thing to know: we never take a cookie-cutter approach.

Not every brand needs to be on Instagram. Some businesses would do better to focus on reviews, for example. Most B2B companies need a different approach from that of consumer brands. Nonprofits often benefit from a completely different engagement model.

In many cases, social media marketing overlaps with PR and advertising. If that's the case, we can coordinate all your cross-channel communications or work with your team(s) already handling some of these activities.

Following are lists of typical social media marketing strategies and activities. — at the moment. Did we mention how fast things can change?

Strategy and Planning for Social Media Marketing

Competitive audits for messaging, content, methods & channels
Audit of current social media activity to assess opportunities
Defining or refining target audiences
Assessment of cross-channel integration(s)
Platform & tool recommendations
Writing & recommendations for community & staff moderation policies
Content planning
Hashtag research, analysis & recommendations
Editorial calendar creation & updates

Execution of Social Media Activities and Campaigns

Writing for all platforms (short form & long form)
Sourcing, creating and/or tweaking images as needed
Daily engagement with fans & followers (community management)
Finding & cultivating relationships with press & influencers
Editing audio/visual media
Integrating tools & platforms

Advertising on Social Networking Platforms

Creative approach to ad targeting
Writing & design of ads
Budgeting
A/B or multivariate testing
Refining campaigns to maximize ROI

Social Media Training for Teams and Executives

Assess team capabilities
Train team members on best practices
Recommend tools & provide coaching on usage
Conduct regular check-ins to keep people motivated

Social Media Marketing

Content is the Rocket Fuel of Modern Marketing

When we use the word content, we mean anything that a potential customer will consume along the way to gaining awareness and/or buying. Content might be overtly persuasive. It could be purely informational with barely a mention of your company. It can be text, images, audio, video, interactive — even live participatory events.

Since content is necessary for nearly all marketing activities, having a special section here devoted to content is a bit redundant. But you might only need content — if you already have a marketing team or agency doing strategy and other fun stuff. In that case, we can fill the content gap — and do it with verve.

Content Marketing Deliverables

Content, Writing & Editing

Content Development, Writing & Editing

Blog posts
Executive bylined articles
Video scripts
Case studies
White papers
Biographies
Mission statements
News articles
Social media posts
Website copy
Flyers
Presentations (slide decks)
How-to guides
Position papers

Conference wrap-up posts
Lobbying support materials
Email marketing
Checklists
Podcast intros/exits
Webinars
Polls & surveys
Memes
Quizzes
Courses
Q&As
FAQs
Industry analysis
Magazine & newsletter articles

Product & Agile Training/Mentoring

Big Deal Digital has trained product owners, product managers, scrum masters, and marketing teams in Product and Agile practices — and helped many pass certification exams.

Skills Training

Agile for Marketers
Product Management & Scrum (training for certifications)
Iterative Product Development
User Story Mapping
AI-Enhanced Technology Development Workflows
Product Development Flow
Lean Product Management featuring cost-of-delay and prioritization techniques

Mentoring for Teams and Individuals

Training in Product and/or Agile basics for beginners
One-on-one coaching for job interviews and certification exams
Optimizing teams and practices for experienced Agilists
Agile adoption and planning workshops
Creating product backlogs
Mastering Product lifecycle tools (Jira, Planview, Rally, Asana, Trello, Monday, etc.)
Guiding team formation
Accelerating team productivity

Training in Product & Agile

Training in

Product & Agile

Practices