Who we are and the company we keep

 Carri Bugbee  is a marketing and public relations expert with 20+ years’ experience managing accounts, projects and campaigns. She works with startups, small businesses and big brands on strategy and planning, branding, press outreach, social media marketing, content development, special events (in-person and virtual), search optimization and more.

 

As a strategist, Carri has developed marketing plans, positioning statements, key messages, buyer personas, tag lines, content calendars and creative briefs. As a content creator, she has written for just about every marketing project imaginable — digital, broadcast and print — and colllaborated with professionals in graphic design, technology and broadcast production.

 

Carri has been called upon to speak about best practices in social media and related topics at conferences around the world. She has provided training in social media best practices to marketers and executives within businesses and nonprofits. She taught social media marketing at Portland State University, Miami Ad School and the Online Marketing Institute. She's provided many guest lectures at other universities.

 

Carri received an international Shorty Award (dubbed the “Oscars of Twitter”) for creating outstanding content on Twitter as @PeggyOlson (of Mad Men) the year that the Shorty Awards debuted.

In recent years, Carri has become an advocate for Agile methodologies. She has trained marketers on the basics and helped them incorporate Agile lifecycle tools to boost productivity and efficiency. This results in better transparency for stakeholders and customers. Carri contributed to the revision of (and is a signatory to) the revised Agile Marketing Manifesto of 2021.