Marketing, PR & Search

Content Marketing
Launch, learn, improve, repeat.
Writing, Editing, Management
Content Types
Content is the Rocket Fuel of Modern Marketing
When we use the word content, we mean anything that a potential customer will consume along the way to gaining awareness and/or buying. Content might be overtly persuasive. It could be purely informational with barely a mention of your company. It can be text, images, audio, video, interactive — even live participatory events.
Since content is necessary for nearly all marketing activities, having a special section here devoted to content is a bit redundant. But you might only need content — if you already have a marketing team or agency doing strategy and other fun stuff. In that case, we can fill the content gap — and do it with verve.
Content Marketing Deliverables
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Blog posts
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Executive bylined articles
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Video scripts
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Case studies
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White papers
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Biographies
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Mission statements
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News articles
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Social media posts
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Website copy
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Flyers
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Presentations (slide decks)
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How-to guides
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Position papers
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Conference wrap-up posts
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Lobbying support materials
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Email marketing
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Checklists
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Podcast intros/exits
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Webinars
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Polls & surveys
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Memes
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Quizzes
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Courses
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Q&As
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FAQs
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Industry analysis
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Magazine & newsletter articles
