Social Media Marketing

Social Media That Makes Sense for Your Brand

As early adopters, we were pioneering the use of social media for marketing when most were still saying social networks were exclusively for personal use. We know what works and what doesn't. And how fast that can change.
 

The important thing to know: we never take a cookie-cutter approach.

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Not every brand needs to be on Instagram. Some businesses would do better to focus on reviews, for example. Most B2B companies need a different approach from that of consumer brands. Nonprofits often benefit from a completely different engagement model. 

 

In many cases, social media marketing overlaps with PR and advertising. If that's the case, we can coordinate all your cross-channel communications or work with your team(s) already handling of these activities.

Following are lists of typical social media marketing strategies and activities. — at the moment. Did we mention how fast things can change?

 

Strategy and Planning for Social Media Marketing

• Competitive audits for messaging, content, methods & channels

• Audit of current social media activity to assess opportunities

• Defining or refining target audiences

• Assessment of cross-channel integration(s)

• Platform & tool recommendations

• Writing & recommendations for community & staff moderation policies

• Content planning

• Hashtag research, analysis & recommendations

• Editorial calendar creation & updates

 

Execution of Social Media Activities and Campaigns

• Writing for all platforms (short form & long form)

• Sourcing, creating and/or tweaking images as needed

• Daily engagement with fans & followers (community management)

• Finding & cultivating relationships with press & influencers

• Editing audio/visual media

• Integrating tools & platforms

 

Advertising on Social Networking Platforms

• Creative approach to ad targeting

• Writing & design of ads

• Budgeting

• A/B or multivariate testing

• Refining campaigns to maximize ROI

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Social Media Training for Teams and Executives

• Assess team capabilities

• Train team members on best practices

• Recommend tools & provide coaching on usage

• Conduct regular check-ins to keep people motivated