Marketing Strategy, Positioning & Creative

Campaign Strategy, Analysis and Planning 

Whatever we do, it starts with strategy and analysis. We need to know what type of people (or organizations) are in the market for what you have to offer, what they already know, what they care about, what media they consume, who your competitors are, what they are doing better (or worse) than you are, and more.

 

This is crucial for developing the best possible projects or campaigns for your business or organization. Generally, we work through this analysis with you. You are the expert on your business or organization, so plan to be an active participant in the process!

 

If you’ve already done this work, that might save some time. But don’t be surprised if we ask about a few things you haven’t thought about. Addressing your challenges and opportunities from a fresh perspective can yield new questions – and insights.

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Strategy and Program Development Services

• Client & competitive messaging audits

• Positioning (companies or products)

• Naming (companies, products, events)

• Key message development

• Advertising & marketing plan development

• Product launch strategies

• Marketing plans

• Persona research & development

• Creative briefs

• Branding & tag lines

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Writing and Design

We love hip design as much as the next agency. And, of course, we live for clever prose. But we never let that get in the way of what’s important: communications that drive awareness and/or sales. 

 

The end result could be flashy or somber. It’s all about what your target audience will find most engaging.

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Creative Services and Production 

• Copywriting

• Graphic design

• Website development, writing & design

• Search engine optimization (organic SEO)

• Search engine marketing (SEM/paid search ads)

• App Store Optimization (ASO)

• Brochures, flyers & other collateral

• Trade show materials

• Audio production (advertising & podcasting)

• Video production (TV, Web or presentations)